VOICES ARCHIVE
Marco Stefanini: “ Under pressure you are obliged to do things differently. That can be a good thing.”
In an interview, Marco Stefanini, Global CEO and founder of the Stefanini Group, articulates Brazil’s offer to German industry. It is worth considering his proposal for joint value creation—even beyond the exciting days of HANNOVER MESSE 2026.
Brazil’s Opportunity to Global Leadership in AI-Driven Energy Transition
Marco Stefanini, founder and Global CEO of the Stefanini Group, advocates for a new form of industrial partnership with Brazil.
Stefanini: A global player back in Hannover
At HANNOVER MESSE 26, the Stefanini Group, Brazil’s leading technology company, will showcase AI solutions and position itself as a partner to manufacturers worldwide
When the Road to China Leads Through Hannover
CIIPA at HANNOVER MESSE: A Platform for Dialogue, Access to Industrial Regions, and a Launchpad for Business in China
Joachim Ladra: “All the pieces of the hydrogen puzzle are on the table”
Hydrogen technology requires a well-organized industrial ecosystem, according to Joachim Ladra of cellcentric.
DIHK: India and Mercosur – a ray of hope
Shortly before HANNOVER MESSE, the DIHK published the latest results of a survey of 2,400 internationally active German companies. The firms report a record number of trade barriers. The U.S. is perceived as a “brake,” However, India and Mercosur are brightening the mood
Marco Siebert: “Bringing people and companies together, is what drives me personally”
Marco Siebert, who has been coordinating the partner countries for HANNOVER MESSE for many years, about the strategy, perseverance, and passion required for international trade fairs.
APEX: “A simple message: Brazil is ready, Brazil will deliver”
Márcia Nejaim and Alex Figueiredo of APEX outline what visitors can expect from what is likely to be Brazil’s most significant industrial showcase abroad to date.
Brazil: Showcasing the nation’s entire industrial ecosystem to the world
Brazil: Showcasing the nation’s entire industrial ecosystem to the world at Hannover Messe 2026
“Brazil brings innovation energy to Germany”
Carolina de Rezende Vaz da Costa: What Brazilian startups and talent can expect in Germany—and what they can bring to collaborative partnerships.
Johannes Kärcher: “Brazil forces you to see things differently”
Kärcher and Brazil – Internationalisation as result of entrepreneurial spirit: Interview with Johannes Kärcher, shareholder of Alfred Kärcher SE & Co. KG and Honorary Consul of Brazil in Baden-Württemberg. The company operates 170 subsidiaries in 87 countries and employs around 17,000 people worldwide. Johannes Kärcher lived in Brazil for a total of 20 years.
Sabine Scheunert: “Europe’s Industry Needs New Wings”
A conversation on technology acceptance and industrial competitiveness: Sabine Scheunert, President Central Europe at Dassault Systèmes
Michael Schumann: “Climate protection and innovation make cooperation with China indispensable”
Michael Schumann, Chairman of the Federal Association for Economic Development and Foreign Trade (BWA), argues that German companies should not disengage from China’s technological development.
Prof. Dudenhöffer: “Everything is happening at a breathtaking speed”
Prof. Ferdinand Dudenhöffer talks about the competition with China, the current opportunities for the German automotive industry – and his personal motivation to give the industry fresh impetus.
Wei Duan: “Gotion relies on strong partnerships”
Wei DUAN is EMEA Vice President at Gotion High-Tech. The Chinese battery cell manufacturer and Volkswagen partner is transforming itself into a global player and, after investing in the Göttingen plant, is now planning to set up two battery cell factories in Morocco and Slovakia.
Stan Zurkiewicz: “Our journey of internationalisation continues to gain momentum”
DEKRA is tackling sustainability and technical safety – not only for automobiles – as a global task. CEO Stan Zurkiewicz talks about the future of the testing group, which celebrates its 100th anniversary in 2025.
automotive Berlin-Brandenburg: “Internationalization pays off”
An interview with the cluster managers of automotive Berlin Brandenburg e.V.: Harald Bleimeister, Chairman of the Board, and Michael Bose, Head of Internationalization
Dr Volker Treier: “Internationalisation makes German industry resilient”
Dr Volker Treier, German Chamber of Industry and Commerce’s (DIHK) head of the foreign trade department and member of the management board, on the German export diversity and the views on China.
Prof. Rainer Lindner: “We want to pass the permanent stress test”
Prof. Rainer Lindner: “We want to pass the permanent stress test”Prof. Dr. Rainer Lindner is Chairman of the...
Thekla Walker: Roadmap for a sustainable H2 infrastructure
Thekla Walter (MdL), Baden-Württemberg’s Minister for Environment, Climate and Energy, on the role of the hydrogen economy for a climate-neutral and resilient energy supply
Ulf Groos: “Research at the heart of the fuel cell”
Ulf Groos from Fraunhofer ISE on the role of applied research in bringing fuel cells to industrial scale.
Fabian Kapp: “Valuable know-how in H2 manufacturing technology”
Graebener positions itself as a highly specialized and service-oriented partner for production machines and lines of bipolar plates.
Franz Loogen: “Potential for a leading position in the hydrogen economy”
Talking about the role of the hydrogen economy for the Baden-Württemberg: Franz Loogen, the managing director of e-mobil BW GmbH. The wholly owned subsidiary of the state of Baden-Württemberg deals with innovations and new technologies for mobility and automotive.
Joachim Ladra: “Prepared for the fuel cell ramp-up”
The joint venture between Daimler Truck and Volvo Group is positioning itself as a supplier of fuel cell technology – globally and beyond mobility.
China seeks dialog with Germany’s industrial investors
High-ranking business delegation and conference on April 5, 2024 in Stuttgart - Matchmaking with leading...
HANNOVER MESSE 2024: “Opportunities of international dialogue”
In the “International Trade & Investment” area #in Hall 4, locations from all over the world present current trade and investment opportunities. Strategies for market entry and international cooperation to be discussed.
Brazil is back
In Hall 2, where the partner country Indonesia is also comprehensively presented, the exhibition area of Global Business & Markets and several events offer a direct exchange with organizations, and experts from Brazil.
Indonesia: A dynamic market full of opportunities
Jan Rönnfeld, Executive Director of the German-Indonesian AHK, on the importance of Indonesia as a partner...
Achim Dercks: “We need to become faster and more digital here”
Achim Dercks, Deputy Managing Director of the DIHK on the opportunities for international specialists in Germany
Morocco’s Start-ups and SME – Partners for digitalization
The Competence Center on Automation in Morocco (CCoA) promoted dialogue between Moroccan start-ups, SMEs and the German industry in a webinar in December 2022, and discussed perspectives for cooperation.