The Competence Center on Automation in Morocco (CCoA) promoted dialogue between Moroccan start-ups, SMEs and the German industry in a webinar in December 2022, and discussed per-
spectives for cooperation.
At an online matching event on 07 February 2023, the young companies presented themselves in pitches – and showed a high level of industrial solutions development. Morocco offers rich potential for industrial cooperation, due to its renowned universities and its dynamic start-ups and SMEs within a global network.
For industrial companies, the forms of cooperation range from classic off-shoring, to participation in companies, to setting up their own subsidiaries, which can then take over development or cross-national sales in Africa.
Johannes Kirsch of ZVEI (German Electro and Digital Industry Association) analysed the resource requirements and international perspectives of the German electrical industry. Alen Avdic, founder of the Dortmund-based cybersecurity company Tectag, reported why and how he chose Morocco as a location for expansion to Africa.
Moroccan Ecosystems: huge potential
The ecosystems around the country‘s renowned universities are already attracting great interest from countries such as the USA, Spain and Israel.
The online matchmaking on 7 February 2023 featured eight start-ups from Morocco specialising in industry-related services and data solutions.
Solutions in the agriculture fields using artificial intelligence, IoT and computer vision. It offers technological solutions to estimate the yield of a crop using a hardware and a software package.
“We see huge potential in our country - and we will develop it!”
Fatima Ezzahra Azemzi, AZA Petrosolutions.
In the discussion with the start-ups, the question arose as to how the young companies assess their further growth potential. Almost all companies were optimistic – especially when it comes to resources and potential in their own country. Fatima Ezzahra Azemzi, AZA Petrosolutions: „We have huge potential and our employees will tap into it wholeheartedly!“