GLOBAL BUSINESS MAGAZINE

Orientation, expertise and services for international business

Building Bridges: Brazil – Partner Country of HANNOVER MESSE 2026

The country has somehow always been present in Hannover. In 2012, it made a major appearance as the partner country of CeBIT. Since then, it has been represented through business organizations and with delegations from individual federal states. In 2026, Brazil plans to present itself comprehensively with the topics of supply chains, energy, sustainability, and digitalization. We are already reporting in advance.

Follow-up: Globalization in challenging times

Geopolitics is reshaping global markets. How are companies navigating a rapidly changing world? How are they adapting to these new challenges? In our ‘Voices’ section, we are now following up — with the entrepreneurs and experts with whom we have discussed the borderless success model of internationalization over the past years

Deutsche Messe Technology Academy

Global Alliance for industrial development

Das The consulting firm INCIT, the Swiss Smart Factory, and the Deutsche Messe Technology Academy aim to jointly contribute to the digital transformation of industrial production worldwide through the Smart Production Alliance

CIIPA Annual Report 2024/2025

China: Dialog on joint value creation

Where Herbert Diess, Ferdinand Dudenhöffer, and companies such as BMW, Chery, Kion, Xiaomi, and many others see opportunities for innovation and value creation in and with China: 20 interviews from the fields of sustainable mobility, smart production, and biotechnology.

Competence Center on Automation

Industrial prospects in Morocco

Knowledge transfer, talent, sustainable development, future viability: a BMZ- and GIZ-funded and industry-supported project in an e-book.

Digital Resources

International IT-Partners

We started this small directory of international start-ups und IT-companies within the context of CeBIT and presented it also at HANNOVER MESSE: The basic idea: Providing international resources for digitalization.

New edition: Peter Anterist’s Fail in Foreign Trade

11 ways to waste money abroad

Abroad, medium-sized companies that are used to success are not always and everywhere the same champions. In his bilingual bestseller, Prof. Peter Anterist describes the mistakes that are better avoided in the face of difficult markets. Anterist does not invent anything and does not simply satirize. “All the events described here are inspired by true cases. Persons and products relating to them are, of course, fictitious.”

Think Tank Food

Digitalization in agriculture

local global supported this Steinbeis University project for the BMZ and GIZ. The e-book provides access to experts and exciting start-ups from the global South.