GLOBAL BUSINESS MAGAZINE

Orientation, expertise and services for international business

China at HANNOVER MESSE: Dialog on innovation and value creation

With a strong presence at HANNOVER MESSE, China’s investment agency CIIPA is committed to open exchange with companies and industrial clusters in Germany. In the CIIPA Annual Report, experts and entrepreneurs are analyzing frankly the potential for cooperations to foster innovation and to enable value creation.

Interviews: Globalization in difficult times

Geopolitics is changing the global markets. How do companies navigate in a rapidly changing world? How do they adapt to the new challenges? In our “Voices” section, we now ask the entrepreneurs and experts with whom we have spoken in recent years about the borderless success model of internationalization.

Voices: Orientation and impulses for internationalization

Industrial and trade policy, companies, business promoters and internationalization experts: Here we talk to personalities who share their views and expertise with our readers.

HANNOVER MESSE 2025: Trade & Invest

Industrial locations and service providers for international business will be present in Hall 12. The forum program will address current developments in foreign trade. A strong partner of the area is DIHK with its worldwide network. Morocco celebrates a strong premiere at the fair.

Industrial knowledge transfer worldwide

Deutsche Messe Technology Acaademy presents the Global Executive Industry Talks (GETIT) – an exclusive, high-level forum created specifically for C-suite executives to explore and discuss the most critical trends, challenges, and opportunities shaping the future of industry.

Transformation Talks

Our webinars with experts of the automotive sector: How to navigate the challenges of the industry. Starting with Franz Loogen of e-mobil BW and Tom Mitchell of insequence.com on 20 February 2025

The future of robotics

At the Robotics Congress 2024, we spoke to numerous experts at the Deutsche Messe Technology Academy. Listen to the podcasts here.

Competence Center on Automation

Industrial prospects in Morocco

Knowledge transfer, talent, sustainable development, future viability: a BMZ- and GIZ-funded and industry-supported project in an e-book.

Digital Resources

International IT-Partners

We started this small directory of international start-ups und IT-companies within the context of CeBIT and presented it also at HANNOVER MESSE: The basic idea: Providing international resources for digitalization.

New edition: Peter Anterist’s Fail in Foreign Trade

11 ways to waste money abroad

Abroad, medium-sized companies that are used to success are not always and everywhere the same champions. In his bilingual bestseller, Prof. Peter Anterist describes the mistakes that are better avoided in the face of difficult markets. Anterist does not invent anything and does not simply satirize. “All the events described here are inspired by true cases. Persons and products relating to them are, of course, fictitious.”

Think Tank Food

Digitalization in agriculture

local global supported this Steinbeis University project for the BMZ and GIZ. The e-book provides access to experts and exciting start-ups from the global South.