For years they have had the greatest success with their product on the German market. Nobody can seriously compete with them and if they do, they will certainly have a new innovation that makes them a bit better than the competition.

They also open up the new market. Actually the main mistake in foreign business, which medium-sized companies cannot afford – especially not at a time when the markets are becoming more difficult. Professor Peter Anterist, CEO of the global trust company InterGest, talks about the most popular business timber routes abroad. This version of market development is unfortunately one of the most frequent and promises guaranteed failure.

“For simplicity’s sake, you take your local marketing and corporate communications with you to the target country.” That would then be mistake no. 3, which can be made abroad, describes Professor Peter Anterist, CEO of the global trust company InterGest, in his series on the “ten most popular” wooden paths in international business.

There is the myth of the “budget that must fit on the beer mat”: Professor Peter Anterist, CEO of the global trust company InterGest, considers lack of planning – such as the underestimation of hidden costs – to be one of the most popular wooden paths in foreign business.

Why should the economic success for which a whole generation of entrepreneurs was needed in Germany be possible abroad in the shortest possible time?” Professor Peter Anterist, CEO of the global trust company InterGest, about fatal mistakes in foreign business.

You consider the language and mentality of your customers abroad to be a “negligible business factor”. This puts you on the right track…