Prof. Rainer Lindner: “We want to pass the permanent stress test” Prof. Dr. Rainer Lindner is Chairman of the Management Board of Heine + Beisswenger Stiftung + Co KG. He considers the flexibility and customer proximity of a family-run company to be the best basis for...
"Leave your product just as it is and don‘t make any attempt at all to adjust it to the conditions of the target market." First fail in foreign trade “Homemade” mistakes made abroad cannot be afforded by SMEs – especially not at a time when the...
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