Markets

Information on trade and investment opportunities worldwide.
Mark Rutte

Mark Rutte

The Prime Minister of the Netherlands on how the country is building bridges for the international manufacturing industry.

Fail in foreign trade: product

Fail in foreign trade: product

For years they have had the greatest success with their product on the German market. Nobody can seriously compete with them and if they do, they will certainly have a new innovation that makes them a bit better than the competition.

Fail in foreign Trade: secondary activity

Fail in foreign Trade: secondary activity

They also open up the new market. Actually the main mistake in foreign business, which medium-sized companies cannot afford – especially not at a time when the markets are becoming more difficult. Professor Peter Anterist, CEO of the global trust company InterGest, talks about the most popular business timber routes abroad. This version of market development is unfortunately one of the most frequent and promises guaranteed failure.

Fail in foreign trade: marketing

Fail in foreign trade: marketing

“For simplicity’s sake, you take your local marketing and corporate communications with you to the target country.” That would then be mistake no. 3, which can be made abroad, describes Professor Peter Anterist, CEO of the global trust company InterGest, in his series on the “ten most popular” wooden paths in international business.

Fail in foreign trade: budget

Fail in foreign trade: budget

There is the myth of the “budget that must fit on the beer mat”: Professor Peter Anterist, CEO of the global trust company InterGest, considers lack of planning – such as the underestimation of hidden costs – to be one of the most popular wooden paths in foreign business.

Fail in foreign trade: time

Fail in foreign trade: time

Why should the economic success for which a whole generation of entrepreneurs was needed in Germany be possible abroad in the shortest possible time?” Professor Peter Anterist, CEO of the global trust company InterGest, about fatal mistakes in foreign business.

Fail in foreign trade: language

Fail in foreign trade: language

You consider the language and mentality of your customers abroad to be a “negligible business factor”. This puts you on the right track…

Fail in foreign trade: sales force

Fail in foreign trade: sales force

Especially companies close to the border often make this mistake: In order to save costs, their own German sales representatives quickly travel to the neighbouring country to sell company products. Professor Peter Anterist, CEO of InterGest, the global trust company, describes a case that ends unsuccessfully and must end unsuccessfully.

Fail in foreign trade: sales

Fail in foreign trade: sales

A pleasant thought: Only one importer in the target country who does all the work. So to write only one invoice abroad… Usually a dream that has nothing to do with reality. Professor Peter Anterist, CEO of the global trust company InterGest, describes a case in which a German entrepreneur makes a fatal mistake with “his” importer.

Fail in foreign trade: China

Fail in foreign trade: China

Davon träumen alle: vom China-Boom profitieren, am besten mit einer eigenen Fabrik dort, schnell und viel produzieren. Das ist manchmal ziemlich riskant, weiß Professor Peter Anterist, CEO der weltweit agierenden Treuhandgesellschaft InterGest. Er beschreibt in seiner Serie ein klassisches China-Desaster, das zur Insolvenz der gesamten Firma führte.

Fail in foreign trade: subsidiary

Fail in foreign trade: subsidiary

Particularly in the service sector, entrepreneurs like to expand their activities into neighbouring countries. However, they should not overlook the fact that tax debts also arise abroad. Professor Peter Anterist, CEO of the global trust company InterGest, explains this in his series about the “ten most popular wooden paths in foreign business” using a practical case.

Peter Fenkl

Peter Fenkl

“It is vital to be present in diverse markets” Peter Fenkl, CEO of ZIEHL-ABEGG SE, on the balancing of international markets.

Dr. Volker Treier

Dr. Volker Treier

Germany’s worldwide network of Chambers of Foreign Trade is growing, says Dr Volker Treier, Deputy Chief Executive of DIHK.

Dr. Gunther Kegel

Dr. Gunther Kegel

Dr. Gunther Kegel, CEO of Pepperl+Fuchs, on the subject of current challenges and the role that Asia plays.

Dr. Nicole Hoffmeister Kraut

Dr. Nicole Hoffmeister Kraut

“Europe has to become faster and more effective” Dr. Nicole Hoffmeister-Kraut on partnership and competition with China.

Elżbieta Bieńkowska

Elżbieta Bieńkowska

“Strength in diversity” EU Commissioner Elżbieta Bieńkowska on the development of the industry clusters in Europe.

Dr. Robert Bauer

Dr. Robert Bauer

Dr. Robert Bauer, CEO of SICK AG, on the perspectives of Industry 4.0 in the ASEAN region.

Ralph Linde

Ralph Linde

Ralph Linde, Head of the Volkswagen Group Academy, on “Workforce Transformation” and corporate culture with digitization.

Per Thöresson

Per Thöresson

Ambassador Per Thöresson: “Co-Lab” means Partner Country of Hannover Messe 2019 Sweden’s social culture of innovation.

Dr. Eberhard Veit

Dr. Eberhard Veit

Former CEO of FESTO Dr. Eberhard Veit is involved for many years with the Industry 4.0 platform.

Roland Bent

Roland Bent

Roland Bent, Chief Technology Officer at Phoenix Contact, speaks on prospects for Industry 4.0 in China.

Philipp Harting

Philipp Harting

Philipp Harting of Harting Technologiegruppe: HARTING @ HANNOVER MESSE – A strong connection for 70 years.