Fail in foreign trade

11 ways to waste money abroad

Peter Anterist

 

“Abroad, medium-sized companies that are used to success at home are not always and everywhere the same champions”

Peter Anterist, CEO of the globally active trust company InterGest, talks about the wood paths in foreign business.

Abroad, medium-sized companies that are used to success are not always and everywhere the same champions. In his bilingual bestseller, Prof. Peter Anterist describes the mistakes that are better avoided in the face of difficult markets. Anterist does not invent anything and does not simply satirize. “All the events described here are inspired by true cases. Persons and products relating to them are, of course, fictitious.”

FAILS IN FOREIGN TRADE

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