Corona: Challenges 2021
10 December 2020 Workshop on Economic Promotion: Digital Services, Transformation, InternationalisationOnline workshop
The challenges posed by the corona crisis remain many and varied – especially for institutions that are responsible for the economic stabilization and further development of regions and industrial clusters. This virtual workshop and networking organized by Deutsche Messe Technology Academy and Global Business Magazine is designed to enable economic development managers to exchange personal experiences across all national, regional and local responsibilities. The organizers and hannoverimpuls as partner of the event want to contribute to an informal networking and to a continued dialogue of all exhibitors and partners of Global Business & Markets of HANNOVER MESSE.
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What are lessons that can be learned from national, regional and local Corona programs? Is there already something like models for stabilizing and success in the “new normal”?
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How can economic development agencies, faced with continuing travel restrictions, network and promote their ecosystems internationally?
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How does the Corona challenge accentuate existing challenges that economic development agencies must face? How to master digitalization of production, “green” transformations and the organization of global supply chains?
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How can agencies cooperate to develop joint cross-border support programs and stabilize SME and industrial clusters?
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What are lessons that can be learned from national, regional and local Corona programs? Is there already something like models for stabilizing and success in the “new normal”?
-
How can economic development agencies, faced with continuing travel restrictions, network and promote their ecosystems internationally?
-
How does the Corona challenge accentuate existing challenges that economic development agencies must face? How to master digitalization of production, “green” transformations and the organization of global supply chains?
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How can agencies cooperate to develop joint cross-border support programs and stabilize SME and industrial clusters?
Target groups
The workshop is designed for managers from business networks and economic development institutions worldwide – with a special focus on the manufacturing industry and respective innovation promotion and cluster development. The event also aims to promote dialogue with internationally active industrial companies.
Target groups of the workshop:
- Economic promotion institutions and cluster organizations at local, regional, national, sectoral level
- Cluster managers, institutions in technology and knowledge transfer
- Chambers, industry associations
- Operators of technology parks, accelerators
- Internationally active companies
- Consulting firms with a focus on manufacturing, internationalisation
Program
Review 2020: From Lockdown to Restart
10:00
Introduction:
Thomas Rilke, Deutsche Messe Technology Academy
10:15
Review 2020: Exchange of experiences – Best practices and concepts in economic promotion during the Corona crisis
Speakers (requested):
– Dr. Robert Hermann (GTAI)
– Doris Petersen (hannoverimpuls)
– Frank Xu (CIIPA Germany)
– Nico Rahm (BusinessOulu)
Kai Hattendorf (UFI)
11:30 – 12:00
Panel: Conclusions, joint perspectives for 2021?
Breakout Sessions
12:00 – 13:00
Topic session with an initial presentation:
– Trade shows 2021 (Arno Reich, Director HANNOVER MESSE
– Marco Spinger (AUMA)
– Virtual Delegation Trips, Matchmaking (Stefan Peikert, AHP)
– International Marketing: New tools, new services (Hans Gäng, local global GmbH)
13:00 – 14:00
For the workshop we will establish digital breakout rooms where participants can arrange individual meetings or present ideas and proposals for cooperation and joint projects Your request for additional topics or a meeting on a sector or regional level is welcome! Please send to zoom@localglobal.de