At HANNOVER MESSE 26, the Stefanini Group, Brazil’s leading technology company, will showcase AI solutions and position itself as a partner to manufacturers worldwide And it is the founder himself who is making his way back to the exhibition halls. Marco Stefanini,...
CIIPA at HANNOVER MESSE 2026: A Platform for Dialogue and a Launchpad for Business in China More and more Chinese companies are seeking access to the European market at HANNOVER MESSE. But German companies can also discover niches and new opportunities in China there....
The DIHK survey “Going International 2026” highlights the significant pressure facing the German export sector. Shortly before HANNOVER MESSE, the DIHK published the latest results of a survey of 2,400 internationally active German companies. The firms report a record...
Marco Siebert, who has been coordinating the partner countries for HANNOVER MESSE on behalf of Deutsche Messe AG for many years, talks about the strategy, perseverance, and passion required to organize trade fairs on an international scale. Mr. Siebert, when I look...
APEX is Brazil’s agency dedicated to promoting trade and investment in the country. As the organizer of the 2026 partner country presentation, APEX has set its sights high. At the preview of the world’s still largest event for the manufacturing community, Márcia...
Being a partner country at Hannover Messe means making a major appearance that has been politically driven and meticulously prepared across all institutional levels and within the private sector. It also means having the ambition and capability to showcase the...
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