"Leave your product just as it is and don‘t make any attempt at all to adjust it to the conditions of the target market." First fail in foreign trade “Homemade” mistakes made abroad cannot be afforded by SMEs – especially not at a time when the...
"Regard foreign market development as a secondary activity" Second fail in foreign trade This method of tapping into a market is sadly another favourite, and its failure is guaranteed. Another practical example will illustrate why: Mr. E from F makes monitoring...
Transfer your local marketing and business communication activities into the target country Third fail in foreign trade For simplicity’s sake, you take your local marketing and corporate communications with you to the target country.” That would then be...
Work out your budget on a beer mat Fail in foreign trade: budget There is the myth of the “budget that must fit on the beer mat”: Professor Peter Anterist, CEO of the global trust company InterGest, considers lack of planning – such as the...
Set a maximum limit of one year for entering an international market (six months are even better) Fail in foreign trade: time Why should the economic success for which an entire generation of entrepreneurs was needed in Germany be possible abroad in the shortest...
Don’t worry about the fact that your customers abroad speak another language and have a different mentality Fail in foreign trade 6 You consider the language and mentality of your customers abroad to be a “negligible business factor”. This puts you on the...
