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Fail in foreign trade: budget

Fail in foreign trade: budget

Work out your budget on a beer mat Fail in foreign trade: budget There is the myth of the “budget that must fit on the beer mat”: Professor Peter Anterist, CEO of the global trust company InterGest, considers lack of planning – such as the...
Fail in foreign trade: time

Fail in foreign trade: time

Set a maximum limit of one year for entering an international market (six months are even better) Fail in foreign trade: time Why should the economic success for which an entire generation of entrepreneurs was needed in Germany be possible abroad in the shortest...
Fail in foreign trade: language

Fail in foreign trade: language

Don’t worry about the fact that your customers abroad speak another language and have a different mentality Fail in foreign trade 6 You consider the language and mentality of your customers abroad to be a “negligible business factor”. This puts you on the...
Fail in foreign trade: sales force

Fail in foreign trade: sales force

Put your sales force in charge of international sales Fail in foreign trade Businesses close to the border in particular often make this mistake: in order to save costs, their own German sales representatives quickly travel to the neighbouring country to sell company...
Fail in foreign trade: sales

Fail in foreign trade: sales

Use a trade representative as your only sales distributor in the target country Fail in foreign trade 8 A pleasant thought: Only one importer in the target country, who takes over all the detailed work with the foreign customers. So to write only one invoice...